COMPLETED MARKET DEVELOPMENT PROJECTCompleted project
IRAN LEATHER CONNECT 2026
Market development, marketing and B2B communication for Iran’s footwear and leather industry in Armenia
An execution-focused project designed to present Iranian companies and products, build direct access to Armenian buyers and business audiences, and connect digital infrastructure with real-world commercial activity.
PROJECT SNAPSHOT
Project at a glance
Footwear · Leather · Leather goods
Market Development + Marketing + B2B
FA · EN · HY · RU
One shared hall · independent participant tables
5–6 September 2026
15 exhibiting hosts · 30+ visiting companies
WHY THIS PROJECT
Beyond a two-day event
Iran Leather Connect was developed as a practical market-development route: company and product presentation, multilingual content, marketing, direct outreach, B2B coordination and operational preparation before the event, with follow-up designed to continue after it.
Result: 15 companies took part as exhibitors and hosts, and more than 30 companies attended as visitors and guests.
SCOPE
Scope of work
Market Development
Buyer pathways, market-facing communication and B2B access.
Marketing
Multilingual content, teasers, SMS, direct outreach and field distribution.
Digital Infrastructure
Participants, products, media, journal, registration, B2B and RFQ.
Content & Media
Articles, translations, teaser, image and company/product content.
Event Operations
Requests, registration, check-in, records and card printing.
DIGITAL PLATFORM
Digital platform
The project includes a multilingual platform for participants, products, media, Iran Leather Journal, buyer pathways, B2B meetings, visitor registration and RFQ.
Participants and digital company pages
Companies can be presented before the event through dedicated public pages while their information, products, media and publishing status are managed through the project administration system.
ParticipantsProductsMediaIran Leather JournalB2BVisitor RegistrationRFQInvitation
SUPPLIER DISCOVERY
Product & supplier discovery
Visitors can review companies, products and categories before attending and use that information to choose relevant suppliers and request business meetings.
Business meetings made simple
Choose company
Submit request
Coordination
Confirm meeting
MARKETING
Marketing & audience development
A combined route of digital promotion, direct communication and field activity is used to reach the target audience in Armenia.
Instagram · LinkedIn · Facebook · YouTube
Project visibility and content distribution.
Telegram
Group communication + personal direct messages.
Personal messaging, response and follow-up.
SMS
Armenian-language direct event communication.
Offline
In-person flyer distribution in the target market.
Event communication and website traffic.
MEDIA
Media & Story
Selected teaser covers use the optimized circular Story pattern. Full videos remain on Iran Leather Connect so heavy video files are not duplicated on the personal site.
OPERATIONS
Operational & content management
The project is not a static landing page. Separate management flows support requests, participant data, articles, media and event check-in.
Iran Leather Journal
Article creation, publication, draft status and multilingual editorial workflow.
Multilingual communication
Persian · English · Armenian · Russian
FAENHYRU
EVENT OPERATIONS
Registration & event check-in
A separate operator flow supports visitor registration, on-site check-in, searchable records and card printing.
Event format
One shared commercial hall with an independent presentation table for each participant, designed for products, direct conversation and business meetings.
Visitor registrationOperator loginSearchExcelCard printing
CURRENT SNAPSHOT
Public project snapshot
Public website snapshot at the time this page was prepared.
15
24
EVENT & OUTCOMES
Event execution & results
This structure is ready now. Verified event photography and final outcome data will be added after 6 September without changing this URL or rebuilding the page.
Event photography
After eventRegistered visitors
After eventB2B meetings held
After eventCommercial follow-ups
After eventBusiness interactions
After eventPost-event opportunities
After eventThe event is not the end of the project
Commercial requests, meetings, RFQs and relevant relationships can continue into structured post-event follow-up.
ROLE
My role in the project
Mojtaba Dashti
My role combines market development, marketing, direct outreach, project development and commercial communication — connecting digital execution with the real business route of the project.
Market DevelopmentMarketingDirect OutreachProject DevelopmentBusiness Relations
EVIDENCE
Selected project evidence
Are you examining a new market?
If your business needs market assessment, buyer and partner access, B2B marketing or a practical market-entry route, the first step can be a focused assessment.
Discuss the next step for your business
Share your product or service, target customer and current challenge so we can assess the fit and a relevant next step.
