COMPLETED DIGITAL DEVELOPMENT PROJECT
KEY-POINT
From specialist hardware knowledge to a clearer B2B product and enquiry journey
Key-Point connects technical window and door hardware information with product discovery and structured commercial enquiries. The digital approach draws on Mojtaba Dashti’s 20 years of experience in the industry and practical B2B sales workflows.
KEY-POINT
Project at a glance
Product information · B2B discovery · Quotation workflow
FA · EN · AR · HY · RU
Industrial B2B
Development package delivered and published; commercial impact not yet independently measured.
CHALLENGE
The challenge: identifying the correct component
In specialised window and door hardware, customers and sales teams often use different terms for the same component. Product compatibility, multiple systems and repeated exchange of photographs can make even a simple enquiry time-consuming. A generic online catalogue does not necessarily resolve this problem.
APPROACH
The approach: digitise a real commercial task
The project was organised around a practical question: how can a professional buyer identify a more relevant product and begin a quotation request with clearer information? The goal was to support—not replace—the sales team and technical conversations.
SCOPE
Scope of digital development
Product information
Structured product categories and clearer navigation across specialised window and door hardware.
Product discovery
Search and browsing paths designed around the professional buyer’s need to identify a component.
Quotation requests
Product selection connected to a structured enquiry process; pricing and supply decisions remain with the sales team.
Five-language experience
Persian, English, Arabic, Armenian and Russian interfaces for different business audiences.
Search-oriented content
Clear product terminology, technical context and an information structure supporting SEO, AEO and GEO.
PROJECT ASSETS
Selected project materials
Images are original visual and product assets from the Key-Point project, not representations of measured performance or fabricated interface screenshots.
BUSINESS CONTEXT
Why the industry perspective mattered
The work combines product familiarity, B2B sales knowledge and digital execution. It is not presented as a claim of guaranteed sales growth: post-publication conversion and operational outcomes require separate measurement.
MOJTABA DASHTI
Mojtaba Dashti’s role
Digital direction and execution informed by approximately 20 years of professional experience in window and door hardware, sales management and business development.
Have a specialised B2B process that needs improvement?
An initial assessment can help define the commercial problem, customer pathway and appropriate digital role before further development.
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