Areas to ExamineChoose the business question that is closest to your current situation
These are not fixed packages. They are five common starting points for organising a business topic and deciding what should be examined first.
Enter or expand into a new market
For companies that have a product and a possible target market but need to understand the entry route, sequence of actions and practical constraints.
- Clarify the market-entry objective
- Compare routes such as distributor, direct buyer, representative or local presence
- Define a limited and measurable first step
Find buyers or commercial counterparties
For companies that need more than a large unverified database. The work begins with the buyer profile, relevant channels and qualification criteria.
- Define the suitable buyer or importer
- Build and verify a focused list
- Organise outreach, responses and follow-up
Enter the Iranian market
For foreign companies that need a realistic route into Iran and a clearer understanding of local commercial practice, counterparties and operational constraints.
- Assess product and route relevance
- Identify the type of local counterpart required
- Coordinate commercial questions with legal, banking and customs specialists where necessary
Assess an opportunity before acting
For a proposal, contact, project or investment idea that appears attractive but still depends on untested assumptions.
- Identify the assumptions that drive the opportunity
- Test the most important evidence
- State the conditions for proceeding, revising or stopping
When the right direction is not yet clear
For companies choosing between several markets, buyer routes or forms of presence and needing a comparison before committing resources.
- Compare options using the same criteria
- Separate urgent activity from important evidence
- Select the next decision rather than forcing a final strategy